Economic downturns are tough, but they’re also a test of true business strength. The companies that come out stronger are the ones that prepare, adapt, and lead with purpose under pressure

Writer, Peter Drucker famously said ‘Culture Eats Strategy for Breakfast,’ simply put it means you can have the sharpest strategy in the world, but if your culture isn’t right, you’ll struggle to deliver on it. Culture isn’t a “nice to have,” it’s your brand’s engine room. It’s what drives innovation, customer experience, and ultimately, business success.

Rebranding isn’t just about refreshing your logo or updating your colour palette, it’s about reshaping how the world sees your business. The best brands evolve as their customers, markets, and ambitions change. If you’ve felt like your brand doesn’t quite fit who you are anymore, it might be time to think bigger.